Mojado Brothers Product Entry into Australian Market Research Proposal

Essays on Mojado Brothers Product Entry into Australian Market Research Proposal The paper â€Å"Mojado Brothers Product Entry into Australian Market† is a  thrilling variant of research proposal on marketing. Mojado Brothers are involved with designing and production of large scale screening of T-shirts, hooded sweaters, baseball hats, and wool/leather jackets. This marketing research report is purposed to discuss one of the key issues that the Mojado Brothers Organisation will observe while collecting their additional information regarding the further release of its products into the Australian market.The paper proposes the use of an interview guide as a tool for data collection and the use of a computer program (SPSS) to analyze the data. It further discusses the steps followed in marketing research in relation to marketing research at Mojado Brothers. Looking at the market needs in the Australian market, it gives the organization great ideas about concerning the laws to be observed to conduct their business in the country successfully. The paper reco mmends an effective research team to be selected to enhance the results of the research.This marketing research report is purposed to discuss key issues that the Mojado Brothers Organisation will observe while collecting their additional information regarding the further release of its products into the Australian market. Mojado Brothers are involved with designing and large scale screening of T-shirts, hooded sweaters, baseball hats and wool/leather jackets (Kotler et al 1996). Some of the key areas to be discussed include, proposed data collection method, a business requirement for the organization, proposed research method to be used during the process, proposed data recording method, market need in Australia together with proposed ways to implement the research plan. Other than that, the report also seeks to look at the benefits that Mojado Brother Clients’ get from t-shirt usage. This will enable the organization to determine whether or not their products meet the client s’ expectations in the market. Purpose of the ReportAt the end of the report, the paper aims to achieve the following: To identifying; method of data collection to be used during the marketing researchTo identify the relationship between the research and marketing research processTo identify the research method to be implementedTo identify the ways to implement the research plan in the organizationTo come up with the data recording method to be used during the researchTo identify Australian market needs and opportunitiesTo identify a method to be used to confirm the business requirements of Mojado BrothersMissionMojado Brothers have been the leading company in screen printing T-shirts all over the world. Their productions have got their access to the Australian market together with another international market. Thus, the paper seeks to find better ways to be implemented at the organization to enhance better penetration into the Australian market. Mojado Brothers Organisation presents companies, NGOs, reliable individuals, and government institutions with cost-effective and high-quality products as we ll as services (Kotler et al 1996). Some of Mojado Brothers' services include market intelligence, business development, channel development, market development, and industrial sector analysis on a global scale together with sales assistance for global companies in the Australia market.The Australian market is characterized by low investment appetite, cutting costs among industries, slashed the budget and tough times in the market. With this knowledge, Mojado Brothers will come up with a proper strategy that will enable them to expand their entry into the Australian market and make good profits. To this, they will have to practice all the marketing research processes offering them good opportunities for ways to handle their clients in the market.